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How To Name Your Business

Naming your business is absolutely crucial, it can make all the difference when it comes to propelling your business towards success.

Now I have a question for you, do you know what’s needed to create a good business name? Your business name can be the start and end of a customer’s journey depending on how it appeals to them. You want something that automatically interests the customer and if you do then your business will be on the right path towards success.

We’ll give you five tips to help you correctly name your business.

The name needs to sound good when said aloud

If you have come up with a name, just make sure that you say it aloud, a lot.

At first it might sound great, but the more you say it, the less and less appealing it might be to you, you want something that no matter how many times you say it, it rolls off the tongue and doesn’t get boring.

Beware of initials

They can be so boring. Yes, IBM and 3M have managed to pull it off but they’re multibillion-dollar corporations who have been around for decades.

You can do the same once you’ve brought in millions, but until then, you should rely on a name that is interesting.

Test it out on Google Ads

One of the great features on Google Ads is the “find keywords” feature. What this does is list similar phrases, along with how many global and local monthly searches each are getting.

You could do some searches of the name you’re considering so you’re able to see if there isn’t a slightly different name out there that might get more attention on the internet or social media.

Remember you want to be as discoverable as possible!

Make sure you can trademark the name

What’s the point of going through all the effort of coming up with a name and finally finding one, only it to already be trademarked. This can depend entirely on how big you want to make your brand and is an incredibly important consideration. You can go on websites such as Companies House to check whether the proposed company name is available.

Use a name with meaning

You can’t appeal your business towards everyone, so don’t be generic. You have to ensure that your name is appealing towards the audience you want to attract otherwise you may appeal to the wrong one or worse, no one.

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