Thanks to social media, businesses now have a great opportunity when it comes to communicating with their customers. But using this new channel of communication can be a little complicated. Here are nine tips on how to ensure that you engage correctly with your customers through using online ads and social media.
- Take advantage of listening to your customers
Social media isn’t just used for you to promote your product or service, it can be used to listen to your customers and see what they have to say about your product/service, whether that be positive or negative, both of which can be used to your advantage.
- Ensure you interact correctly with your customers
No matter what field your business is in, you will always have to interact with your customers, and there’s a right and wrong way to do this. Listen to the customers and what they have to say, whether it’s positive or negative, never try and shift the blame onto someone else, and be honest.
- Use SEO optimisation
You’ll need to ensure that your business is correctly SEO optimised so the customers can actually find your website. Here are some easy to implement local SEO optimisation:
- Google My Business
- Online reviews
- Service and category pages
- Name Address and Phone Number located on:
- Your website
- Google My Business
- Social media
- Review sites
- Online directories
- Use Facebook Ads
Considering it’s the most popular social media channel, your customers use Facebook, so it’s a great opportunity for you to use this platform to promote your product/service. It’s been suggested that using videos is one of the best ways to advertise your business on Facebook.
- Set-up Facebook messenger ads
You can use this in conjunction with Facebook ads to set-up advertisements through Facebook messenger.
- Consider how the ‘on hold’ music affects the customers
For businesses that communicate with customers over the phone, there’s a chance that they will have to be put on hold, and sometimes the music is dreadful. By playing upbeat music, when it comes around to speaking to the customer, they’re a lot more cheerful.
- Kick-start your Twitter marketing
If you’re not using Twitter already, you need to start as you could be missing out on a huge segment of your customer base. Disha Dinesh has made a list of simple ways to help improve your Twitter marketing.
- Don’t make these simple content marketing mistakes
This one can be tricky, as content marketing not done correctly can make it increasingly difficult. You can easily miss simple things such as not starting a blog, not capitalising on the traffic, ignoring SEO and not understanding the audience.
- Measuring the advertisement benefit through Snapchat
If the majority of your customer base is under 25, then using Snapchat to advertise your business could be beneficial. And recently, the app has allowed businesses to measure the advertising impact their advert had, making it easier to analyse.
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