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Start-Up Rebrand In Anticipation Of Huge Channel 4 Move

Despite officially launching in October, a budding Leeds-based film production start-up has rebranded to present a more TV-friendly image in anticipation for the Channel 4 move to Leeds, which was announced on the 31st October.

Rhubarb & Rushes Media LLP have now changed their name and are trading as Merigo Films in a bid to firm up their TV offering. The company, which was developed in June 2018 by York St John university graduates James Cullen and Jordan Malthouse, both who believe that the rebrand will show their commitment to professionalism whilst presenting their ability to contribute to the TV landscape in Yorkshire, as well as on the video marketing where their current brand lies.

The Creative Director, James Cullen said:

“The Channel 4 move to Leeds is a tremendous opportunity for anyone even remotely connected to film, TV, and the world of digital. Not only does it open the doors for established companies to grow, but it also allows newer businesses to succeed in the industry by showing that Yorkshire has as much to offer the digital world as Manchester and London do. We hope that the Channel 4 move with bring out the best of digital talent in Leeds in a collaborative way.”

Mergio Films currently offers services creating brand films and social media video to aid in marketing strategies. They have already worked with brands across the board, such as York Gin, Brown & Blond Brownies, North Star Coffee Roasters, The Yorkshire Marketing Company, Indie York and Emergency Food Storage.

Mergio Films possess a background in both film & TV and the marketing industry, with more of an emphasis on digital. What they do is combine the two aspects of creativity and commercial acumen to help businesses grow. As the Channel 4 move grows closer, they’re hoping to branch out into creating narrative fiction, short films and even documentaries to enable them into becoming a fully-fledged film production company.

Head of Production, Jordan Malthouse said:

“We think Merigo Films represents a more clear-cut and polished vision for our business. It tells people what we do and the branding reflects the style we hope to achieve in our films and our video content.”

The company are keen to ensure that there are the same team, who have the same ethos, values and offer the exact same customer service, but they decided to change their name to better reflect the journey they will be making in a more film-friendly Yorkshire.

December 5, 2018

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