No matter how in-depth your blog is, they require a lot of care, maintenance, and attention for it to grow. Blogs are worth the investment due to the substantial power they hold in today’s web-based ecosystem. Content marketing in this current climate has never been more influential as it is frequently at the top of many marketers to-do-list. However, you must ensure that you keep your blog up-to-date and running without losing anything important in the process, this could be from your company’s values to your customers. To ensure that your blog is right up there with some of the best, we have compiled a list of five tips that can take it to the next level.
- Ensure it’s front and centre
Consumers want educational and relevant content so they can learn the most about the service or product they’re invested in. Most consumers read around three pieces of content before they purchase a product or service. You can add such functions like an index which provides the reader with the information they need when they need it. You need to optimise the location of your blog links to ensure that the consumers can locate them with ease, which encourages them through the process of purchasing the product or service.
- Track your content through a publishing calendar
You need to make sure your blog posts are frequent and never allow it to go dark. Most popular blogs publish content at least once a week and others even more to ensure that they are capturing their target audience. You need to ensure that you are constantly cranking out content.
Produce a calendar that details what topics you want to cover on specific dates. Blogs must be assigned in advance to employees or an outsourced marketing firm just so they know what area needs to be covered, and when it needs to be covered. By producing this, it will encourage consumers to check more frequently for up-to-date content.
- Notify your readers of new blog content
As a company, you want to retain a consistent amount of readers by offering a subscription through emails that provides them with information when a new blog post is live. This method is encouraged by consumers as 86% actually enjoy receiving promotional content in monthly email blasts, however, unfortunately, over a third of individuals actually provide a fake address when filling out the online forms meaning that your email list could be going to a non-existent email address, which will affect your overall data and percentages and be wasting your time.
- Promote your brand voice
Each company needs to ensure that they have their own voice or tone that echoes the companies brand and ethos. This could be from anything academic to entertaining, but it should relate to your organisation.
If you’re unsure how to start, inspect your company’s culture and analyse what is revealed. You can then write down a number of adjectives that you believe best describes your company, then use these as a platform for the tone of your content. By covering these areas, it will provide you with a solid idea of what each blog post should sound like.
- Add some spice
If you constantly ate the same food, day in, day out, you’d quickly get bored, the same applies with content. If you provide similar content week-in-week-out, your consumers will grow tiresome. Rather than boring your followers, you can make them want to keep coming back with interesting information or even ask them what they would like to see. This is where you can pair up with the content calendar. Look for specific patterns and mix it up to provide more spontaneous content which is relatable to your readers. For example; create a video or a longer blog post rather than your bog-standard 500-word posts. You might have to play around to see what works best for you and your readers as each company will differ. But, whilst providing this fresher content, ensure that you never stray away from your brand identity, if this happens, you’ll lose more readers than you’ll gain.