Email marketing is one of the best marketing methods used to get in touch with your customers. Here are some of best reasons as to why your business may want to consider using email marketing.
- Email is an effective and reliable way to reach your customers compared to social media
Social media is huge for a business as it allows you to connect personally and respond quickly to your customers. However, the downside to using social media is that your audience is fairly limited. Whereas email marketing is very specific, as you are contacting customers who have given you their email, allowing you the freedom to contact them with certain informational emails.
- Email marketing yields more conversation
Email is an underestimated marketing tool, it’s ranked by V12 Data as the best tool for customer retention, acquisition and awareness. Stats suggest that the email average click rate is 3%, whilst social media lingers at around 0.5%, indicating that the customers are more likely to click through emails than social media. It is also a lot more successful in this area than other channels of communication.
- Generate traffic to your website
When an email lands in your inbox, the majority of the time it encourages the reader to click through to their website. Make sure that your website is user-friendly and compatible with mobile phones; as for the first time ever, mobile web browsing has overtaken desktop browsing, and 56% of people open their emails through their mobile phones.
- Email is becoming one of the fastest ways to communicate
85% of customers say they would like to receive promotional offers through emails from the businesses they’re interested in, at least once a month (and you can normally opt out at any time). If you take a customer’s email address, they expect you to contact them, so as the company you must make sure you do!
- It keeps you in touch
Having all of your past and present customers on a contact database will allow you to get in touch with them when you believe you have information that may interest them. Whilst you may know some customers by their name, there will be some that have made a one-off purchase and never returned. By keeping in touch with them, it could reignite their interest in your company, and possibly increase purchases overall from your ‘lost customers’.
- Boost sales
Finally, if you have an audience that is interested in your products, you should constantly update them, which will lead to more sales. This could be done by emailing them about ‘special offers’, sale items and new products that they may be interested in. Emails cost very little to send and can produce major return if they’re constructed correctly.