Accord Mortgages, the national lending arm of Yorkshire Building Society, has selected to work with ClientsFirst to help deliver the next step of their Growth Series marketing.
ClientsFirst won over Accord Mortgages with a successful pilot which was a content marketing campaign which promoted The Accord Growth Series, designed to provide brokers with small bites of understandable guides, tips and videos on how they can begin to grow their business.
The Macclesfield-based agency led a long but successful campaign proving an ROI and have formally being appointed to continue their work.
Jeremy Duncombe, the director of intermediary distribution at Accord, said:
“We are delighted to continue working with ClientsFirst – they have proven they understand our market and I look forward to seeing them build on what they have achieved for us so far.”
The Growth Series will focus on seven important topics over the coming months, which includes how brokers can generate more leads and manage online reviews efficiently.
MD of ClientsFirst, Jon Pittham said:
“We’ve had a very successful working relationship with Accord so far and it’s due to the team’s hard work and creativity that we have been given the opportunity to grow our remit.
“It’s an exciting period of growth for us. We are continuing to build on our profile as the ‘go to’ inbound agency in the professional services sector and looking forward to supporting Accord in delivering this next phase.”