If you’re a business, then nine times out of ten you’re going to have a blog, but some of us don’t actually know why. We’ve never really had to write a blog in our lives so why start now. Blogs can have an incredible impact on your business if used correctly. You need to understand how to use a blog and what are the best techniques to fully utilise this tool to the best of its ability.
Targeting painful keywords
First things first, ensure that you’ve set yourself up on Google Analytics and Search Console. This should be a priority so try to make it one of your first ports of call.
One of the best ways to check whether or not your content marketing is successful is through performance analysis and thankfully, Google provides this information to us free of charge!
You should regularly do performance checks can improve the organic traffic on a monthly basis and don’t worry, it’s not hard to understand.
What we suggest though is looking at any keyword pain points for your audience related to your industry as it can be much more successful than focussing on topic names, niches or specific areas.
Usually, searchers are looking for a way to solve their problem and if you’re providing them with the information they desire, they’re going to explore further.
Pain point keywords tend to be questions or short statements seeking an answer!
Social media is bigger than ever! And you want to be part of it. Over the past twelve months, there has been a lot of data breaches which has affected the trust issues customers are having with businesses via social media.
Social proof is a key ingredient for success. You want any articles that you post on social media to be receiving the highest amount of clicks possible.
You want to create content that encourages social engagement. A social share (when an individual share your content) is much more valuable than a business sharing it. This is because it goes from a company promoting its own content to an individual with no relation to your business sharing it to their friends and family.
If you struggle to generate social engagement, learn how to write better headlines, improve your copy or test out your content on a low-cost Facebook engagement campaign.
Use eye-catching images
We all process content in different ways. Some of us prefer reading, others prefer images, videos, audio etc. But some of the best-performing articles are those that use brighter coloured images. It allows them to pop from newsfeeds, referral sites which ultimately encourages interest.
You want to try and use images that have little text in them as it creates interest and intrigues the user into clicking and reading. This can change depending on the industry you’re present in, so it’s worth just trying out different things and seeing how they work out through social on Google Analytics.
Use guest bloggers
It can be refreshing for readers to see a different style of writing now and again so it might be nice having some guest bloggers dropping into your blog writing about their expertise.
You want to have someone guest blogging preferably who is an expert in your industry and can provide your readers with knowledge around a subject they’re going to find interesting.
This also allows you to reach out to an audience who already have an interest in your industry through the guest blogger which could ultimately help improve your conversions.
These four tips are brilliant for anyone looking to get into blogging or to help those who already have a blog change the way they go about it. You want to get the most out of it as possible and making a few alterations can be the difference between an average blog to a great blog!
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