The new year is the perfect time to freshen up your business look. We’ll be looking at a few different ways you can make the most of your Facebook Business Page for 2019.
Update your page template
If you haven’t done already, then it might be the time to look at your page template and give it a bit of a freshen up. You can find this under the Page Settings and you’ll then be presented with a variety of Business Page templates with default buttons and tabs that will help you showcase your business in a way that best aligns with your business type and goals.
Whilst some of the templates do look similar, they prioritise information based on your business or industry. These templates include:
- Restaurants & Cafes
- Video Page
Whichever template works best for you, please make sure that you’re fully utilising the included tabs.
Facebook has come a long way from a one-size-fits-all template that was available a few years ago and has now given businesses the opportunity to customise their page to best match their needs and if you’ve been on Facebook for a few years now is time to relook at this aspect of your page.
Select the right call-to-action (CTA) button
Facebook Business Pages include a prominent CTA (Call To Action) directly below the cover image, which you can and should update on a frequent basis on current campaigns and offers that support your business goals.
You can’t however make these say whatever you want. You should have a look at the number of CTA buttons that are available and pick the best match. For example, if you’ve recently launched your online store, you may want to update your CTA to “Shop Now” which will help drive people to your new site and provide a much quicker conversion path.
Facebook is the most widely used social media channel available so as a business it’s almost a necessity to be present on it. You should be updating your Facebook CTA to ensure that it aligns with your Facebook advertising and marketing objectives and content published through your page.
Create an eye-catching cover image or video
This is one of the first things people will see when they visit your page and is a prime location to grab the visitor’s attention.
If you’re not using this aspect of your page to its full potential, then you need to relook at your Facebook strategy immediately. This can be used to help promote the most important aspects of your organisation, whether it’s your products, services, career opportunities etc. really well.
You don’t have to be a design expert to create the perfect cover image, you just need one that will create and engage your Facebook audience. Facebook have recently introduced video covers. If you’re not a design expert consider spending some money on a design agency to create your covers or have a look around Fiverr.com and see if you can pick up a skilled designer for cheap.
One of the best ways to increase your brand awareness and gain new customers is by leveraging your existing customers or fan base. You can help more people find and trust your business by building your social proof through adding Facebook Recommendations to your Business Page.
What this enables fans or customers to do is post text, photos and tag directly to your page for others to see, providing feedback and offering details on their experience with your experience.
Not only that, recommendations appear across Facebook when people are searching or talking about your business, which helps extend your reach to new potential customers.
Use paid ads
Thanks to Facebook’s new algorithm, a lot of businesses are seeing a decline in their reach and results from the publishing of their organic content, so unless you hit the gold mine and go viral with a piece of content published on your timeline, your efforts aren’t likely to reach their full potential.
To combat this, you should be utilising Facebook ads. Facebook ads are a great way to boost your page, extend the reach of your content and engage your target audience.
Facebook ads are superb for businesses to use, you can create ads for custom audiences, demographics and geographic filters to specify ad placements, delivery frequency and spending cap per result.
These ads enable Facebook advertisers and marketers to get as complex or as simplistic as they desire and gather quick audience insights and proven ROI from Facebook. Facebook ads will help you make the most out of your page and develop and nurture your community.
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