As a small business, there will be plenty of things that you’ll be absolutely dying to do but you can’t, either because you’re not big enough or because you don’t have the money to do it.
You will have probably seen a few of these big brands running some successful social media campaigns and you’ll be sat there wondering why you can’t be doing the same and revelling in the same interest.
In reality, though, you don’t have the budget, you don’t have a big name to pull that interest in and, well simply put, you have a small business.
However, there’s some good news! It doesn’t matter if you’re a small business or an international one, all you need to do is adopt a few simple strategies to create a highly impactful social media management campaign.
You don’t have to be a big company to create impactful and shareable content.
Instead of wondering what you could have done, look at some of the big brands’ campaigns and adopt the same strategies across your social media channels.
Purina did this well. Often one area which big brand usually struggle compared to smaller businesses is authenticity. Purina was one of these brands which struggled with authenticity. So much so, that the smaller brands were beating them time and time again.
They recognised this problem and decided that overcoming it would mean increasing its social media engagement and boost sales.
They then created the ‘Trust’ campaign. It gave people a behind-the-scenes look at Purina employees and fans, alongside their beloved pets. This helped them create that connection and authenticity that was previously missing.
This had a great impact for the brand as people automatically felt much more connected to Purina, which then led to a social boom.
- As a small business, you want to get personal. But, keep your brand voice in mind when getting personal, you don’t have to change the way you speak.
- Don’t be afraid to make fun of yourself. It makes you look a lot more genuine.
- Let people see what it’s like behind the scenes as it shows the potential customers that you’re human.
Go Social With Your Customer Service
Most likely, you’re a small business who doesn’t have the customer service team available to answer quick questions. But it doesn’t mean that you can employ that strategy.
Analyse social media. Look through the mentions and see if people have questions and if they do answer them via social media. Not only will this save you time, but it will help your business stand out from the rest.
People take notice when brands interact through social media. Especially when they’re interacting on a personal level with potential customers.
Influencer marketing is one of the hottest marketing trends right now. People are much more likely to purchase a product if an influencer endorses the product. It is one of the current best forms of social proof.
As a small business, you’re not going to be aiming for these big influencers, simply because the prices that they charge are way out of your price range.
But it isn’t impossible to find an influencer that works with small businesses. Think about it, there’s plenty of micro and nano-influencers out there who have a very niche audience perfect for your business.
However, you need to pick carefully. You want an influencer whose audience is going to have an interest in your business. Otherwise, there’s no point!
As a smaller business, you just need to think about it a little more. Sure, you don’t have the money to be pulling off these huge social media campaigns. But if you think about it carefully, you’re able to create campaigns that can get an incredible amount of reach for a fraction of the cost.
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